Smartphones and other mobile devices are growing in popularity, and mobile Internet use is expected to rise year-after-year for the foreseeable future. Is your website using responsive web design to ensure a seamless user experience?
Responsive Web Design and Your Business
What is responsive web design? How do I know if my website is optimized for mobile? Are my potential customers getting a seamless experience on my website, regardless of what device they're using?
Let's dive into some of the basics around the game-changing strategy to optimize your website: responsive web design.
What is Responsive Web Design?
Responsive web design is the strategy of design that optimizes your website to be used effectively on a variety of different devices. This means your website will look as great to your customer on their iPad, as it will on their Android phone and their PC.
In other words, your website should be able to respond to your user’s different devices and software, allowing for a seamless experience.
Why is Responsive Web Design Important For My Business?
First: because your clients are using their phones more and more. Since the pandemic, mobile use has skyrocketed, lead by a huge increase in online shopping.
Technology changes so quickly. Your customers are using new devices and software all the time. Having a responsive web design for your business ensures your customers are always able to access your site.
Responsive Web Design and SEO
Google found that 53% of mobile users will abandon a website if it doesn’t load on mobile in less than 3 seconds. If your website doesn’t load effectively on mobile, your potential customers are leaving, and lowering your Google ranking. While you’re going down in the Google ranking thanks to your slow website, your competitors with fast mobile websites rise in ranks.
Responsive Web Design and Social Sharing
Want folks to share your website with their friends? Then responsive web design is for you. Social media sharing happens on mobile, across a variety of devices. Make it easy for your website to get shared by making it beautiful to view on any device and with any software.
An Expert Touch: How We Optimize Your Website With Responsive Web Design
So, how do we do it? Well, its more than just structural elements and flexible text boxes.
Good responsive web design seamlessly adjusts your user’s experience with fluid grids and media queries. It requires a think-outside-the-box approach and a professional touch.
Strategies are always evolving, but an effective responsive web design requires a user-first mentality where everything is flexible to adapt on-the-fly.
Want to learn more about flexible workspaces and responsive web design? Check out "Flexible Web Design: Creating Liquid and Elastic Layouts with CSS" by Zoe Mickley Gillenwater.
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